For Thomas Randazzo, the founder of Optimum Pest Control, pest control isn’t just a business—it’s a family legacy. Thomas grew up learning the industry firsthand while working alongside his father at Brothers Exterminating, a pest control business established in 1977. With years of experience under his belt, he founded Optimum Pest Control in 2007, building a company focused on providing exceptional pest control services with integrity and expertise.
In 2017, after his father’s semi-retirement, Optimum Pest Control merged with Brothers Exterminating, solidifying its reputation as a premier pest control provider in Long Island and NYC. With a growing team of 7 technicians, Thomas set his sights on expanding the company’s reach, offering top-quality pest management solutions across more areas.
As part of their 2024 growth strategy, Optimum Pest Control aimed to establish a stronger presence in the Bronx, Brooklyn, Queens, and Manhattan while maintaining its foothold in Long Island and expanding to Westchester. Thomas knew that digital marketing would play a key role in reaching new customers, building trust, and standing out in a competitive market.
Dijital Karma stepped in to transform their marketing approach, strengthening their website, advertising, lead tracking, and customer retention systems to drive real, measurable growth.
Optimum Pest Control aimed to elevate brand visibility, attract high-quality leads, and establish a strong local reputation in their newly expanded service areas. To accomplish this, we implemented a comprehensive digital strategy focused on:
A modern, well-structured website was essential for establishing credibility and converting visitors into leads. We built a brand-new SEO-friendly, high-converting website featuring:
A modern design approach with a high-end, professional look.
Custom-designed, detailed pest illustrations to create a unique and visually appealing brand identity.
A well-structured, intuitive menu that makes it easy for visitors to navigate and find information quickly.
Fast load speeds to improve engagement and search rankings.
SEO-optimized service pages to rank for high-intent local searches.
Clear CTAs (Call-to-Actions) strategically placed for improved conversions.
To strengthen Optimum Pest Control’s local presence in their expanded service areas, we focused on GBP (Google Business Profile) optimization and local search visibility:
Long Island GBP calls increased by 50% due to optimization and enhanced visibility.
Built local citations and improved NAP consistency (Name, Address, Phone) across directories.
Encouraged and managed customer reviews to establish credibility in new locations.
Created localized content to strengthen organic search presence for new locations.
We launched a multi-campaign approach to maximize lead generation and return on investment:
Used a combination of Performance Max (PMax), Search, Local Ads, and Remarketing campaigns.
Achieved an average CPC of $1.47 in 2024.
Reduced cost per conversion to $21.06 ensuring a higher ROI.
Geo-targeted campaigns helped focus ad spend on high-potential service areas.
Remarketing campaigns ensured we stayed engaged with visitors who had previously interacted with the website, increasing conversion rates.
To enhance customer engagement and retention, we built an automated email marketing system that:
Sent seasonal service reminders when pest control needs were highest.
Re-engaged past customers, bringing back 25% of inactive clients.
Streamlined lead nurturing, ensuring potential customers stayed engaged.
Ensure marketing efforts are data-driven by tracking high-value lead sources and measuring the effectiveness of PPC, SEO, and direct marketing.
Leverage advanced analytics to refine digital strategies, enhance engagement, and maximize ROI.
Custom Looker Studio dashboards providing real-time visibility into campaign performance, lead generation, and customer interactions.
Advanced website analytics tracking traffic sources, user behavior, and conversion trends.
A/B testing on ads, landing pages, and email campaigns to optimize messaging and improve conversion rates.
Ongoing data analysis & optimization to refine marketing strategies and enhance engagement
Achieved in 2024, marking a significant financial milestone.
Increased revenue in the first year, demonstrating strong expansion.
Commercial services increase from 4% to 15% in the past year.
Optimum Pest Control aimed to elevate brand visibility, attract high-quality leads, and establish a strong local reputation in their newly expanded service areas. To accomplish this, we implemented a comprehensive digital strategy focused on:
Enhance user experience with custom illustrations and seamless navigation.
Leveraging Performance Max, Search, Local Ads, and Remarketing.
Boost organic traffic and GBP performance with targeted SEO.
Analyze and refine marketing efforts by tracking calls and optimizing conversions.
Enhance customer retention and engagement through automated strategies.
Leverage advanced analytics to refine digital strategies, enhance engagement, and maximize ROI.
Key Services: Pest, Termites, Wildlife
Owner: Thomas Randazzo
Location: Long Island, NY (Service Centers in Long Island, NYC, Westchester)
With a strong foundation in place, our next phase of work includes:
At Dijital Karma, we specialize in digital marketing for pest control companies, helping them scale with smart strategies. If you’re looking to attract more qualified leads, improve customer retention, and maximize your ROI, let’s talk!
