Google Display Network (GDN)
Dijital Karma helps you reach your potential customers through various platforms by specifying your target audience with Google Display Network.
The Display Network, which covers more than 2 million websites around the world, reaches 90% of all internet users. By using this network, you can ensure that your brand reaches new customers and builds strong relationships with the existing ones.
With the Google Display Network, you can reach your potential customers through different platforms such as YouTube, Gmail inbox, and mobile applications. You can make your ads appear on websites and mobile applications that serve different purposes such as shopping, hobbies and lifestyle, or you can specify your target audience in detail.
What is the Google Display Network?
Google Display Network (GDN) allows you to show your ads to anyone you want, wherever you want (Gmail account, YouTube videos, websites, etc.).
With the Google Display Network, you can reach your potential customers through both their Gmail accounts and the websites they visit frequently. With the Display Network, which offers detailed targeting options, you can strategically position your message on the internet and communicate with your potential customers in the right place and time.
With the Google Display Network;
You can build a new customer base,
You can strengthen your bond with your existing customers,
You can reach potential customers who have visited your site in the past fresh,
Google’s automation algorithms track which users respond positively to your ads, and in the future, you can show your ads more often to users that are in this group. Thus, you can use your advertising space and budget more effectively.
What are the Google Display Network Ad Formats?
Responsive Display Ads: With Responsive Display Ads, it is very easy to create special, attention-grabbing ads for your business on the Google Display Network. All you have to do is to create the ad text and pick the images. For your ad, you can use your own images or use Google’s image library for free. After you create your ad banner, Google optimizes your ads for you to ensure you get the highest possible return on your advertising budget.
Uploaded Image Ads: If you want more control over your Google Ads, you can choose Uploaded Image Ads. It is possible to edit these ads with HTML5.
Interaction Ads: You can use original images and videos on YouTube and Display Network that will attract the attention of your potential customers.
Gmail Ads: Gmail Ads are displayed in the inboxes of Gmail users in e-mail format. You can reach your target audience by using images, website links, and striking texts in Gmail Ads.
What are the Benefits of Display Ads for Business?
Google Display Network allows businesses to use remarkable visuals. You can use stylish banners and flashy videos to attract the attention and ignite the curiosity of your potential customers.
Even if your target audience does not use the keywords that trigger your ads on Google search, you can easily reach them using Google Ad Network’s native ads on the websites they visit frequently, in their mail inbox and on various other Google platforms such as YouTube.
If you wish, you can promote your brand to your target audience with dynamic lightbox ads. Lightbox ads containing more than one image and / or video grow when clicked on it and attract the attention of internet users.
You can also use Google Display Ads in line with your remarketing goals to increase brand awareness and convert site visits into sales.
How Google Display Ads Work?
Google Display Ads reach internet users on more than 2 million websites that are part of the Google Display Network. In addition to these sites, you can position your display ads on Google partners, Google searches and YouTube.
You can enrich your display ads with text, image, video or HTML5, or consider the lightbox option. Thus, you can attract the attention of your potential customers or achieve your remarketing goals using many different sites and media.
You can integrate Google Display Ads with remarketing or you can also opt for the dynamic GDN option.
How Much Does Google Display Ads (GDN) Cost?
Google Display Ads offers different types of bids that you can choose in accordance with your campaign goals.
Manual cost per click (CPC) bidding: This bid with adjusts your bids for you to increase conversions. In this model, you set your own maximum CPC.
Target cost per action (CPA): In this model, cost per acquisition is calculated.
Target return on ad spend (ROAS): This model aims to increase the conversion value.
Viewable cost per thousand impressions (CPM): This model focuses on the impressions of your ads.
How Can You Create Google Display Ads?
Google Display Ads are very easy to create. You can use the images and/or videos you have prepared in accordance with the constraints set by Google for Google Display Advertising banners.
You can specify your target audience based on their interests, likes (such as sports, hobbies, holidays, lifestyle), demographic (such as young mothers, sports products buyers, university students), or location (such as Istanbul, Beşiktaş, Aegean Region).
Stand Out on the Google Display Network with Dijital Karma!
With the support of Dijital Karma, you can make your business stand out on the Google Display Network, communicate with your potential customers and increase your brand awareness.
With target audience optimization, target page optimization, ad time interval and localization optimization, monthly reports and monthly statistics we offer, you will make a difference in the Google Display Network and take your business to the next level.