Karma Scale by Dijital Karma
Early access · Built for pest control

Every call, form and sale, traced to the ad that earned it

Karma Scale joins your calls, web forms, field service software, ads and reviews. See which campaigns bring paying customers, not just clicks, and let your ads learn from every sale.

Watch the one-minute film
1 min The film

Karma Scale in one minute

Dijital Karma's founder on the question every owner asks: which ads bring customers?

01 The problem

Eight places, eight half-stories

Clicks sit in your ad accounts, calls in call tracking, forms in your CRM, sales in your field service software and stars on Google. Each one sees part of a customer. Karma Scale puts the story together and credits every sale to the place it started.

Sample customers and figures.

Stop guessing which ads pay. See the campaign behind every sale.
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02 A quick game

Guess where this lead came from

One customer, one sale, three channels. Pick the one that brought them in.

New customerTue, 9:41 am
MG
Maria G.
Plano, TX
Sale $1,450 One-time
Service bought
Termite treatment
First contact
Phone call, 4m 12s
Booked in
FieldRoutes
Your guess0 of 0 right

Where did Maria come from?

Names, sales and services in this game are made up.

03 How it works

From the first ring to the booked sale

  1. 1

    Connect

    We connect your call tracking, web forms, field service software, ad accounts and Google profile with you. Karma Scale reads from them; your records stay as they are.

  2. 2

    Capture

    Every call and every form becomes a lead, with the channel and campaign it came from. AI reads each one: a real lead or not, which pest, a visit booked or not.

  3. 3

    Match

    When that person buys, Karma Scale's smart matching finds the sale in your field service software and ties it back to the lead, automatically.

  4. 4

    See

    Leads, sales and revenue per channel and campaign, and the reviews your customers leave, in plain words on your desk or your phone.

  5. 5

    Grow

    Sales go back to Google Ads, so its bidding learns which clicks become customers. You move budget to what pays.

04 AI insights

Every call, read for you

Each recorded call is transcribed and read by AI. Web forms get the same. Your agency checks every answer.

  • OutcomeA real lead or not, and why.
  • TagsThe pest, the service, a price question, a visit booked.
  • What followedThe sale that came after the call.
05 The product

Built for owners, not analysts

Plain words, honest numbers and a source under every figure. On your desk and on your phone, in dark or light.

Sample data · Northside Pest Co. is a made-up company
1 2 3
  1. 1Every figure has a sourceSpend from Google Ads, sales from FieldRoutes or GorillaDesk, each change against the previous period.
  2. 2One square per leadDay by day, so a busy week or a quiet campaign shows at a glance.
  3. 3Every channel side by sidePaid, organic and direct, largest first, with no rounding into "Other".
See your own numbers like this. We connect your tools with you and walk you through them.
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06 Highlights

Everything between the ad and the sale

Smart matching

Smart matching, backed by AI, ties every sale to the lead that started it. Nothing to match by hand.

A timeline for every lead

See every move a lead makes, from the first click to the review.

Sales go back to your ads

Real sales reach Google Ads as conversions, so its bidding learns which clicks become customers.

Return you can trust

Return on ad spend from real sales, with the revenue rules you choose.

Reviews, traced to the customer

Each review is matched to the customer, the ad that brought them and the technician who visited.

Every channel, not just ads

Paid search, social, organic, Google Business Profile, offline ads and direct, in one view, each judged by the sales it brings.

Reports for any dates

Results, website traffic, calls, forms and ads for any dates, set against the period before and ready to share.

Names and figures in these pictures are samples.

07 Offline ads

Billboards and door hangers, counted like clicks

Give each offline ad its own phone number. Every call to it becomes a lead from that ad, every sale is matched back to it, and what you pay for it counts in your return on ad spend.

Billboard(512) 555-0143
Door hangers(512) 555-0178
Vehicles(512) 555-0121
Offline adTracking numberCallsSalesRevenueCost per sale
Billboard, Route 9Billboard(512) 555-0143389$6,840$133.33
Door hangers, springDoor hangers(512) 555-0178217$4,116$64.29
Truck wrapsVehicles(512) 555-0121124$2,360$37.50

Sample figures. Monthly costs: billboard $1,200, door hangers $450, truck wraps $150.

08 Integrations

Works with the tools you already use

No new software for your team. Karma Scale reads from the systems you run today, and sends real sales back to your ads.

Where leads come in
CallRailCalls
Karma BoostWeb forms
Where reviews are left
Google Business ProfileReviews
YelpReviews
Karma Scale
Where sales are booked
FieldRoutes
GorillaDesk
Housecall Pro
Jobber
Briostack
Fieldwork
Where ads run and visits are counted
Google AdsSpend, conversions
Meta AdsSpend, campaigns
Google Analytics 4Traffic, sales

Using different software? Tell us in the form below.

09 Qualified leads

Count the leads that count

A wrong number is not a lead. Karma Scale marks every call and form as qualified or not, from the AI's read and your agency's checks. Cost per lead becomes cost per real lead, and Google Ads learns from qualified leads too.

Coming inSample leads
  • Call · 3m 12sGoogle Ads · termites, visit bookedQualified
  • Call · 0m 41sMeta AdsWrong number
  • Web form · Quote requestMeta Ads · mosquito programQualified
  • Call · 1m 55sOrganic searchOutside the service area
  • Call · 4m 02sBillboard · rodents, price askedQualified
Qualified
142 Counted as leads
Not qualified
72 31 wrong numbers · 18 outside the area · 23 existing customers
Cost per qualified lead30 days
Google Ads$85.92
Billboard$50.00
Door hangers$32.14
Qualified leads go to Google Ads as a conversion
Be one of the first on Karma Scale. Early access is open to pest control companies.
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Dijital Karma logo
10 Who's behind it

Made by marketers who know pest control

Karma Scale is built by Dijital Karma, a New York digital marketing agency working with pest control companies. It answers the question we hear most from owners: which ads actually bring customers?

Google Partner agencyPest control marketingNew York, NY
11 Get started

Know which ads pay

Tell us about your company. We will connect your tools with you and walk you through your first numbers.