Smart matching
Smart matching, backed by AI, ties every sale to the lead that started it. Nothing to match by hand.
Karma Scale joins your calls, web forms, field service software, ads and reviews. See which campaigns bring paying customers, not just clicks, and let your ads learn from every sale.
Watch the one-minute filmDijital Karma's founder on the question every owner asks: which ads bring customers?
Clicks sit in your ad accounts, calls in call tracking, forms in your CRM, sales in your field service software and stars on Google. Each one sees part of a customer. Karma Scale puts the story together and credits every sale to the place it started.
Sample customers and figures.
One customer, one sale, three channels. Pick the one that brought them in.
Names, sales and services in this game are made up.
We connect your call tracking, web forms, field service software, ad accounts and Google profile with you. Karma Scale reads from them; your records stay as they are.
Every call and every form becomes a lead, with the channel and campaign it came from. AI reads each one: a real lead or not, which pest, a visit booked or not.
When that person buys, Karma Scale's smart matching finds the sale in your field service software and ties it back to the lead, automatically.
Leads, sales and revenue per channel and campaign, and the reviews your customers leave, in plain words on your desk or your phone.
Sales go back to Google Ads, so its bidding learns which clicks become customers. You move budget to what pays.
Each recorded call is transcribed and read by AI. Web forms get the same. Your agency checks every answer.
Hi, I found termite wings by my garage door.
We can have someone there Thursday at 9.
Thursday works. Thank you.
Plain words, honest numbers and a source under every figure. On your desk and on your phone, in dark or light.
Smart matching, backed by AI, ties every sale to the lead that started it. Nothing to match by hand.
See every move a lead makes, from the first click to the review.
Real sales reach Google Ads as conversions, so its bidding learns which clicks become customers.
Return on ad spend from real sales, with the revenue rules you choose.
Each review is matched to the customer, the ad that brought them and the technician who visited.
Paid search, social, organic, Google Business Profile, offline ads and direct, in one view, each judged by the sales it brings.
Results, website traffic, calls, forms and ads for any dates, set against the period before and ready to share.
Names and figures in these pictures are samples.
Give each offline ad its own phone number. Every call to it becomes a lead from that ad, every sale is matched back to it, and what you pay for it counts in your return on ad spend.



Sample figures. Monthly costs: billboard $1,200, door hangers $450, truck wraps $150.
No new software for your team. Karma Scale reads from the systems you run today, and sends real sales back to your ads.
Using different software? Tell us in the form below.
A wrong number is not a lead. Karma Scale marks every call and form as qualified or not, from the AI's read and your agency's checks. Cost per lead becomes cost per real lead, and Google Ads learns from qualified leads too.

Karma Scale is built by Dijital Karma, a New York digital marketing agency working with pest control companies. It answers the question we hear most from owners: which ads actually bring customers?
Tell us about your company. We will connect your tools with you and walk you through your first numbers.
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